Communication and presentation skills

Course title
Communication and presentation skills
Course tag
10421
Semester
3
Course status
Mandatory
ECTS
6
Lectures
30
Practice
30
Independent work
120
Total
180
Teachers and associates
Msc Nebojša Stanić, Senior Lecturer
The course aims
Communication skills are an essential part of business processes and relationships . The goal of this course is to enable students to understand and interpret the communication process , the various forms of communication and presentation skills to business success . When it will be analyzed and interpreted the specifics of interpersonal , group and public communication . Following the reality communication , students will be introduced to the basics of presentation skills , with the emphasis will be on two parts of the process of creating a successful presentation : preparation and implementation of a presentation . During the preparation of the students will be able to evaluate all the elements of a successful presentation ( audience , message , story , design and media presentation) and apply the knowledge in preparing their presentations . In the last part , students will gain the ability of critical evaluation the presentation and creation of recommendations for correcting and improving the performance of the same.
Content
1. INTERCULTURAL COMMUNICATION SKILLS 2. COMMUNICATION SKILLS IN CRISIS SITUATION 3. WRITING ROUTINE AND POSITIVE MESSAGE 4. WRITING NEGATIVE MESSAGE 5. WRITING MESSAGE FOR THE ELECTRONIC MEDIA 6. (EMOTIONAL AND LOGIC APPEALS, MARKETING MESSAGE) 7. THE INERPERSONAL COMMUNICATIONS SKILLS IN DIFFERENT CONTEXTS (COMMUNICATION IN SMALL GROUPS, ...) 8. ETHICS AND COMMUNICATION 9. PERSUATION (IMPORTANCE, ETHNIC ISSUES, PERSUATION IN POLITICAL CAMPAIGN, ..) 10 PUBLIC ASSESSMENT 11. PRESENTATION SKILLS ( WIIFY,… ) 12. PREPARING PRESENTATIONS. (STRUCTURE,VISUAL TECHNIQUES, ...) 13.PRESENTATION: (PREPARE MATERIALS, ORGANIZE TIME,…) 14. PRESENTATION: (ANALYZES PRESENTATION,..) 15. HOW SPEAK THE STORY "HOW WIN THE PUBLIC HEART", ...)
Literature:
1. Gottesman, D.;Mauro, B.; (2006.) Umijeće javnog nastupa, Čakovec, Zrinski d.d.
2. Benoit, L.W.;Benoit, P.J.; (2013.),Persuazivne poruke, Jastrebarsko, Naklada Slap
3. Cialdini, R.B.;(2007.),Utjecaj/ znanost i praksa, Zagreb, Mate d.o.o.
4. Weissman, J.; (2006.), Prezentacijom do uspjeha, Zagreb, Mate d.o.o.
6. Borg, J.;(2010.), Moć uvjeravanja, Zagreb, Veble commerce
7. Guber, P. (2012.), Pričom do uspjeha, Zagreb, Tisak Profil
8. mr.sc. Stanić, N.; Predavački (radni) materijali

Supplementary literature
1. Adubato, S.; DiGeronimo Foy, T.: (2004.),Govorite iz srca, Zagreb, Alinea
2. Burušić, J.; (2007.), Samopredstavljanje:taktike i stilovi, Jastrebarsko, Naklada slap
3. Davies, HB R.; (2008.) Mastering communications,Toronto, Springboards Books, Inc
4. Goleman, D.;(2013.), Emocionalna inteligencija,Zagreb, Mozaik knjiga,
5. Lloyd-Hughes, S.; (2013.),Govorništvo, Zagreb, Veble commerce
6. Navarro, J.; (2008.), Što nam tijelo govori, Zagreb, Mozaik knjiga
7. Pease, A.andB.; (2011.),Velika škola govora tijela, Zagreb,Mozaik knjiga d.o.o.
8. Rouse,J.; Rouse, S.; (2002.)Business communications,London, South-Western Cengage Learning
9. Summey, M.; Dawson, R.; (2008.),Weekend Millionaire secrets to Negotiating real Estate, NY,Mc Graw Hill

Minimum learning outcomes

  1. To interpret the basic principles of communication.
  2. Interpret elements of interpersonal communication.
  3. Argue the importance and specificity of group communication.
  4. Explain the elements and stages of the process of communication to the audience and the public.
  5. To interpret the elements and stages of preparing a successful presentation.
  6. Critical elements to judge the presentations.

Preferred learning outcomes

  1. Assess the communication process and the various forms of communication.
  2. To evaluate the impact of communication in interpersonal relations.
  3. Critically judge the impact of communication on intergroup processes.
  4. Assess the performance of speech or any other form of communication to the public.
  5. To evaluate all elements of the preparatory stage presentations : audiences , messages , stories , design and media.
  6. Recommend corrections and improvements to the presentations in order to increase their success.